Donor Relations Tag

The Beatles tune written in the 1960’s by Paul McCartney is catchy and profound! In the 3rd stanza it goes, “And when the night is cloudy, there is still a light that shines on me, Shine on until tomorrow, let it be.” Please allow me to shine a bit of light on your Advancement/Stewardship planning with this song as a backdrop.

Of the $335 Billion dollars given last year in America, around ten cents (10) of each dollar given by check or wire transfer was written by a Foundation. The Wall Street Journal had an interesting article on Monday 14 April, 2014. The Article titled “Family Foundations Adopt New Mantra: Let’s Spend It All” by Veronica Dagher. A narrative about Family Foundations in America. 24% of those family foundations intend to give all of their assets away during the lifetime of the existing directors.

Have you ever watched a “tag team” event, like a relay race, where teammates take turns engaging in whatever activity is required? Here is another example. As a kid, I remember watching wrestling matches on TV, where two wrestlers would compete against two others. When one member of the “tag team” needed a break, or another “tactic” (or wrestling move) needed to be applied, wrestler 1 would run to the corner of the ring, slap hands with wrestler 2 (his teammate) and the match would continue. Don’t ask me what determined the winner in these tag matches – I am too old to recall that - but it was fun to watch teamwork in action.

If you've been involved in development work for long, you've probably had a situation where you made the “ask” of a donor before he/she was ready. How did you know they weren’t ready? A couple ways, probably – either he/she was offended, said “no” or gave a significantly smaller amount than you hoped for. No worries, we have all been there a time or two. Maybe a better question is - how would you know (for next time)? The relationship between a donor, the development staff person or volunteer assigned to him/her and the institution in need of support is a tricky one. There are guidelines of when a donor is ultimately “ready” for solicitation, but no hard, fast rules. Every donor, every organization and every campaign is different.