Salsa CRM Cancels Faith-Based Client

Recently, a Christian nonprofit received a cancelation notice from Salsa, their CRM software provider. Salsa is a cloud-based constituent relationship management platform with more than 3,000 clients. Salsa receives top reviews because of its innovative features to track relationships including marketing automation that sends triggered emails based on a donor’s behavior or activity.

In 2021, Salsa was purchased by EveryAction which is a Salesforce-like platform for liberal campaigns and causes. EveryAction also owns Mobilize and NGP VAN, software programs that help organize, recruit and manage volunteers for the Democratic Party. These companies take a very progressive political stance and refuse to work with nonprofits that don’t agree with them: “Those of you who chose to work at a nonprofit care about living your values; so do we. For nearly two decades, our double bottom line company has declined to work with organizations that oppose racial justice, reproductive rights, LGBTQ rights, or deny climate change.”

EveryAction is very clear about their political positions. Their company profile statement for job openings includes, “EveryAction is a technology company whose team members do exciting and important work that has a significant impact on promoting civil rights, social justice, and environmental responsibility. EveryAction believes a diverse, inclusive staff makes us a stronger company and better partner for our clients. Women, people of color, LGBTQ individuals, and members of other minority or marginalized groups are encouraged to apply.”

You should be aware of Salsa/EveryAction’s underlying philosophy so you can make an informed decision about your CRM partner.

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