Do these thoughts describe your ministry?“We do events to raise money and awareness but don’t seem to have many big donors.”“Our organization is small, and people are not accustomed to giving much outside of normal fees for services.”How can you encourage a culture of generosity...
For those of us who lived through the 1980s and even those who have just learned about them from famous cultural expositions like ABC’s “The Goldbergs,” greed and materialistic capitalism became hallmarks of that era. In fact, corporate icons like Peters and Waterman coined the...
In our last article we reviewed three sources of donor prospecting research available to all ministries: internal, advocate, and external resources. We also categorized donors as general, mid-level, or major. Now that you have identified your donors, the next steps are qualify and cultivate. Qualifying Donors Major...
How do you find the right people with the capacity and heart to advance your mission? You have limited time and resources to cultivate relationships with your donors and must be strategic by fishing where the fish are likely to bite. Who in your database...
A development officer recently referred to special events as a love-hate relationship. You love them for the goodwill and needed funds they raise and almost hate them, concurrently, because they can be so all-consuming of your time and energy and overtax your valued volunteers. The...
