Do you remember the old Ford Motor Company slogan that stated, “Quality is Job One?” Ford sold a lot of vehicles using that promise. They persuaded car buyers to buy THEIR product, under the belief that the manufacturer had a strong commitment to producing a quality product. But this raises these and other questions: “What does quality mean?" Or, “How will I know quality when I see it?”
The Beatles tune written in the 1960’s by Paul McCartney is catchy and profound! In the 3rd stanza it goes, “And when the night is cloudy, there is still a light that shines on me, Shine on until tomorrow, let it be.” Please allow me to shine a bit of light on your Advancement/Stewardship planning with this song as a backdrop.
Of the $335 Billion dollars given last year in America, around ten cents (10) of each dollar given by check or wire transfer was written by a Foundation. The Wall Street Journal had an interesting article on Monday 14 April, 2014. The Article titled “Family Foundations Adopt New Mantra: Let’s Spend It All” by Veronica Dagher. A narrative about Family Foundations in America. 24% of those family foundations intend to give all of their assets away during the lifetime of the existing directors.
If you are involved in non-profit ministry and/or fund-raising for long, you will probably hear the term “elevator pitch.” Are you familiar with it?
From Wikipedia, ”an elevator pitch, elevator speech, or elevator statement is a short summary used to quickly and simply define a person, profession, product, service, organization or event and its value proposition.” (Pincus, Aileen. "The Perfect (Elevator) Pitch".)