If you are involved in non-profit ministry and/or fund-raising for long, you will probably hear the term “elevator pitch.” Are you familiar with it?
From Wikipedia, ”an
elevator pitch,
elevator speech, or
elevator statement is a short summary used to quickly and simply define a person, profession, product, service, organization or event and its
value proposition.” (Pincus, Aileen.
"The Perfect (Elevator) Pitch".)