June 2014

How do you know when the donor isn't ready? If you've been involved in development work for long, you've probably had a situation where you made the “ask” of a donor before they're weren't ready. How so? A couple of differing ways, probably – either they were offended, said “no”, or gave a significantly smaller amount than you hoped for. No worries, we have all been there a time or two. Maybe a better question is - how can you know (for next time)? The relationship between a donor, the development staff person or volunteer assigned to the donor, and the institution in need of support is a tricky one. There are guidelines of when a donor is ultimately “ready” for solicitation, but no hard, fast rules. Every donor, every organization, and every campaign is different.

I recently read an article written by Jim Mathis and produced by the Christian Businessmen’s Committee. In his introduction, he stated:  When I was about 12 years old, my father took me to a hardware store to buy my first set of real tools. Among the first items I acquired were needle-nose pliers. They came with a lecture from my dad that he had already given me many times about the importance of having good tools, knowing how to use them, and taking care of them. He always concluded with the admonition, “Take care of your tools and they will take care of you."
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