Mail AppealsSuccessful mail appeals depend on such factors as selecting the right audience, asking for the right purpose, designing the package in the right way, receipting the gifts quickly and analyzing the results. If you do not do these things you may repeat mistakes from prior years and have poor results, wasting money and creating ill will. The Timothy Group will help you develop an annual plan of mail appeals that that fits into your overall financial development plan and considers: target audience, desired results, estimated costs, time table and identifies the criteria for evaluation. Whether you are seeking new donors, increased levels of support from prior donors, or renewed support from lapsed donors, let us help you make the best of your mail appeal dollars. We help you carefully segment your current mailing list and determine which audience which communication. The money you save from not repeating prior mistakes can be put to good use in other ways in your development program. Let us help you make a monthly or quarterly giving club work for you. |
We have a New Digital Downloads Area
When you become a registered user at The Timothy Group website you have access to free downloads and other material that will help your organization grow. Currently we are offering the first chapter of Pat McLaughlin's book as a free download to all registered users of our website.
Click to register as premium user of our website for free.
See what others are saying about Pat’s new book Haggai & Friends – 66 Perspectives on Stewardship.
“We think the book is compelling reading. It’s incredibly lively, deceptively profound and frankly, it’s essential and needed!”
~ Peter & Faith Loose, United Kingdom
“Having believed since I was a young officer that the principle of stewardship is a primary foundation to all that we are as a follower of Christ, I love the concept of Obedient Ownership.”
~ Lt. Col. Richard Amick, The Salvation Army
Click here to order your copy.
