Annual Fund Raising
Annual Fund Raising Let's be honest. Annual fund raising may not be very exciting, but it is a critical success factor in Read more
Major Donor Development
Major Donor Development "Big dollars are almost never given; they are almost always asked for." Moses Read more
Pre-Campaign (Feasibility Studies)
Pre-Campaign (Feasibility) Studies The first phase of a capital campaign is a Pre-Campaign or Feasibility Study to determine what the likely Read more
Client News
The Timothy Group advances Christian organizations by implementing fundraising and capacity building strategies through vision, experience and leadership.
Friend and Fund Raising
Big Rock Fundraising
"Yes!" someone in the audience responded. The instructor then brought out a bucket of gravel and began to pour it into the jar, stopping occasionally to shake the gravel into every available space between the bigger rocks. "Is the jar full?" Now the audience was catching on and someone replied, "Probably not." "Good," he responded as he reached for a bucket of sand and began to dump it into the jar shifting it back and forth until every crevice was filled. "Is the jar full now?" |
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In his book, First Things First, Steven Covey shares a story about a seminar instructor who used some simple props (an empty jar and a few rocks) to illustrate his point about setting priorities. "How many rocks do you think will fit into this jar?" the instructor asked. After a few guesses from the audience, he began to carefully place one by one as many rocks as he could into the jar. When he got to the top, he asked, "Is the jar full?"